Welcome to Westerley Hotel, an urban getaway for
those who don't want to leave New York City.
those who don't want to leave New York City.
For my first Capstone Design Studio project, four classmates and
I created the brand identity and supplements for our fake hotel.
Here, it's all about stopping to take a breath or two,
and then turning that into a lifestyle.
I created the brand identity and supplements for our fake hotel.
Here, it's all about stopping to take a breath or two,
and then turning that into a lifestyle.
I designed and created the packaging for the aromatherapy
essential oils line, menu and brand signage, and mockups.
essential oils line, menu and brand signage, and mockups.
PACKAGING
Hand-drawn illustrations
Aromatherapy essential oil labels
Product with squishy rainbow cap
Product with a minimal, white hexagonal box
Box opens up into a bright fuchsia flower, with a thank you card.
Bird's eye view
Aromatherapy packaging box
Westerley Hotel is all about relaxing, de-stressing, and discovering our best selves. One way we help promote that lifestyle is through our aromatherapy line, with three different scents to soothe whatever troubles come your way.
Westerley is sophisticated and elegant, but also playful and comforting. We want the consumer to feel rewarded for splurging on selfcare. A minimal hexagonal box is used to highlight the burst of color when the consumer takes off the lid and the sides of the box, the petals bloom and open up into something beautiful.
WESTERLEY COFFEE & TEA MENU
The menu mimics a page inside a bullet journal, a selfcare method promoted by the Hotel. It is simple and neatly organized, as opposed to the clutter that could be clouding the consumer's mind. Menu items are written in lowercase to be more friendly. No dollar signs are used either so the consumer focuses more on the item
instead of the finances. The rainbow from the top of the head becomes steam from a cup :)
instead of the finances. The rainbow from the top of the head becomes steam from a cup :)
Signage
Do not disturb sign
Door hanger mockup
Chalkboard mockup
Chalkboard sign
Outside signage mockup
BRANDING
BILLBOARD ADS BY MILES MALANOWSKI
