Love, Yu pays homage to my Chinese culture and the way my mother shows her love: with precut fruit.
Love, Yu's packaging draws inspiration from fruits and the stickers that adorn them.
The logo is a sticker on the package that can be peeled off to reveal the fruit underneath.
The label die-cut represents mothers' aprons.
The logo is a sticker on the package that can be peeled off to reveal the fruit underneath.
The label die-cut represents mothers' aprons.
PRODUCT PHOTOS
INSPIRATION BOARD
Logo sketches
PDP SKETCHES
DIGITAL LOGOS
juicy pacman exploration
PH ASE 1: PDP EXPLORATION
PHASE 2: PDP REFINEMENT
Version 1
VERSION 2
VERSION 3
VERSION 4 DIFFERENT PATTERNS
VERSION 5 FRUIT STICKER ERA
variations
version 6: peelable fruit stickers
VERSION 7: HALFTONES
VERSION 8: UNPEELABLE
